24 min listen
You don't know your market yet -- Lisann Kohnke // Searchmetrics
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
You don't know your market yet -- Lisann Kohnke // Searchmetrics
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ratings:
Length:
15 minutes
Released:
Jun 17, 2021
Format:
Podcast episode
Description
Today, Ben sits down with the Head of Market Insights at Searchmetrics, Lisann Kohnke, to chat about leveraging SEO data to better understand your target market. The truth is that a lot of marketers don’t know exactly who is searching for what. Identifying your target market all boils down to your category and choosing the correct keywords. Ben and Lisann discuss how marketers can effectively pinpoint their audience. Show NotesConnect With: Lisann Kohnke: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 17, 2021
Format:
Podcast episode
Titles in the series (100)
Structured Data by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast