Searchmetrics’ SEO Strategist, Jordan Koene, reviews Black Friday. Consumers are researching products online and opting to go in-store for purchases. Plus, eCommerce sales have dipped since 2020. With the trend continuing into the holiday season and consumer wallets tightening, challenges lie ahead. Today, Jordan takes a look at what happened over Black Friday. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.