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237 – How to Use Influencer Marketing to Increase Sales with Sarah and Noelle of Berra Bites

237 – How to Use Influencer Marketing to Increase Sales with Sarah and Noelle of Berra Bites

FromGift Biz Unwrapped


237 – How to Use Influencer Marketing to Increase Sales with Sarah and Noelle of Berra Bites

FromGift Biz Unwrapped

ratings:
Length:
53 minutes
Released:
Oct 21, 2019
Format:
Podcast episode

Description

Two sisters in business together! Combining Sarah’s culinary education, and Noelle’s business background, the two put their minds together to create Berra Bites, which are dark chocolate covered fruit centers made with 100% pureed and pressed fruit.
Their goal is to create dark chocolate covered fruit bites that are different than the typical fruit and chocolate combos out there.
They love combining different types of fruit to make unique combinations that balance perfectly with dark chocolate.
In January of this year (2019) they launched their first fruit flavor and chose to use four types of berries to give their customers that pop of berry flavor.
Sarah and Noelle’s newest and more exotic flavor, passion fruit and kiwi, brought a new twist on chocolate covered fruit with its strong tropical taste.
All Berra Bites are Project Non GMO verified, Kosher, and they only use Fair Trade Cocoa in their chocolate.
Business Building InsightsBefore starting a business, develop your business plan. This initial planning is critical to your success.
Do a lot of research. Study the market and your industry. Reach out to people who are willing to share their experiences.
Obtain deeper market understanding by going to tradeshows and walking the floor.
For consumable products, think about the marketability of flavors. Will it be received favorably?
Focus groups are great for initial market testing. Have people try your product and get their feedback. Then adjust your product accordingly.
Take it one step at a time. Doing little tasks every day will result in big achievements over time.
Be very cautious of marketing scams and people promising you things that seem too good to be true.
Sarah and Noelle have made the decision never to do business with someone who approaches them. This drastically reduces the possibility of a scammer and gives them the most control over the process.

Resources Mentionedhttps://docs.google.com (Google Docs)
https://www.whatsapp.com/ (What’s App)
http://phillycandyshows.com/ (Philly Candy Show)
Contact Linkshttp://www.berrabites.com (Website)
https://www.facebook.com/berrabites/ ( Facebook)
https://www.instagram.com/berrabites_chocolate/ ( Instagram)
Gift Biz ResourcesJoin our https://www.facebook.com/groups/GiftBizBreeze/ (FREE Gift Biz Breeze Facebook Community)https://www facebook.com/groups/GiftBizBreeze ()
If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you.
Thanks! Sue
Released:
Oct 21, 2019
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.