John Trybus, APR is the director of Georgetown University's Center for Social Impact Communication (CSIC), the nation's leading educational resource on the role communication plays in advancing social change. His social impact experience spans organizations, industries and sectors having worked for chimpanzee expert Dr. Jane Goodall, the British Embassy and Waggener Edstrom Worldwide on behalf of clients like Tiffany & Co., L'Oreal Paris, Coca-Cola, Women for Women International, CARE and others. The Center for Social Impact Communication (CSIC) at Georgetown University is the nation's leading educational resource on the role of communication in fostering social change; it shares its research and custom workshops and consulting offering with both master's level students and practitioners in the social impact space.