Grab a cold one and settle down for our conversation with Lester Jones of the National Beer Wholesalers Association. Are you ready? It's incredibly easy in the United States and much of the rest of the world to find beer with nearly unlimited varieties and Lester Jones breaks down the elements necessary to turn water into a delicious beer and get it from the brewer all the way to you for your podcast-listening enjoyment. His organization represents those who distribute the beer, tier 2 of the 3-tier system of beer development and delivery. As Chief Economist of the National Beer Wholesalers Association, he analyzes the trends in beer brewing and consumption and provides insights into the ever-evolving world of beer, making the distributors, retailers, and even the brewers and importers more successful. For an insider-look into the world of beer, don't miss this episode with Lester Jones. Lester Jones serves as the Chief Economist for the National Beer Wholesalers Association, a national trade organization that represents the interests of America\u2019s 3,300 independent, licensed beer distributors that service every state. He has more than 20 years of experience in research, survey methodology and applied economics. The purpose of the National Beer Wholesalers Association is to provide leadership which enhances the independent beer distribution industry; to advocate before government and the public; to encourage the responsible consumption of alcohol; and to provide programs and services that will benefit its members.