Bryan Fratkin of SparkInfluence is one of the most popular guests we've had on Through the Noise so we've brought him back in to talk shop, advocacy, and building relationships. One of the main ways that people use the SparkInfluence software is to connect with legislators and to do so in a way that helps build those meaningful relationships necessary to stand out from the crowd. Anyone can sign a form letter -- and just as easily anyone can ignore a form letter. SparkInfluence helps people and organizations automate more of their life by factoring in influencers and prioritization and emphasizing customization and automation. If you're interested in saving time, money, and human resources, you won't want to miss this -- and our other past episodes with Bryan Fratkin.    Bryan is founder and Managing Partner of Whistle Stop Digital (WSD), leading a team in devising and implementing a digital strategy for issue advocacy and PAC campaigns. The goal is always the same; Using a mix of both traditional and innovative tactics, the team works to bolster online communities, build trust in the campaign’s efforts and empower stakeholders into action. Whistle Stop Digital (WSD) is a digital strategy and software firm founded on the idea that issue advocacy, politics, and marketing are all converging. WSD’s software platform gives organizations the tools they need to address this changing landscape, allowing them to quickly and easily identify influencers, empower stakeholders, reach decision makers and affect change.