Building your art business gets stressful real fast when it takes you beyond the comfort of creating art. Still, marketing, sales, and engagement are a necessity for any person building a business. Why should you know your brand archetype as an artist? You have your own style and preferred medium of art, so is branding and archetypes really important? After all, you’re possibly running ads, you're staying on top of social media posts, and you have your own art collections for sale and available for purchase. Maybe you’ve even set up a few funnels to grow your business. Jennifer Kem is the creator of Master Brand. While she agrees that marketing is part of branding, she also distinguishes why branding is more about your messaging. “The brand is your art, and the rest is science. Marketing is a science, sales is a science, but your brand is the soul of how you're presenting yourself in the world.” -Jennifer Kem Branding for Artists and Creatives 101: What branding is and isn’t How artists should think about branding What is an archetype What are brand archetypes Dominant, intrinsic, intuitive, and creator archetypes you should know Connect with Jennifer Kem Website Instagram The Brand Archetype Quiz Branding Assessment For full show notes, go to schulmanart.com/188 ++++++++++++++++++++ ?FREE GOODIES!? Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ ?NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart