For this episode, Benton Crane sits down with Jennifer Kem, founder of KemComm media. Having lost a business due to the last recession, Jennifer shares practical advice for how to build a business that can survive despite economic downturns. She also teaches us how running a business that you are passionate about is the best way to serve both you and your clients. 3:00 Why Starbucks isn’t a coffee company 4:52 Jen’s from POOP to GOLD moment 6:15- The one piece of advice that turned a corporate executive into a thriving entrepreneur. 13:00 Why leaning on the strengths of others is important25:22: How to future proof your brandYou can find links to Jennifer Kem’s website and all other ways to get in contact with her below.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Find Jennifer Kem here:https://www.jenniferkem.com/https://www.linkedin.com/in/jenniferkemhttps://www.instagram.com/jennifer.kem/?hl=en