Have you ever heard of an author not putting his own name on a book he authored? That’s exactly what Jim Ferrell did when he wrote the popular book Leadership and Self Deception. In this episode, Jim teaches us why organizational leaders must overcome ego’s and focus on others if they want to achieve true business success. 1:49 How self deception effects the creative process5:43 Where the name Arbinger comes from 7:20 Why Jim chose not to put his name on his own book9:17 Jim Ferrell’s from POOP to GOLD moment18:14 How focusing on helping an executive during a pitch won Jim his first big contractYou can find links to Jim Ferrell’s LinkedIN profile, book and website below.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Jim Ferrell Here:https://www.linkedin.com/in/james-ferrell-b621b65https://arbingerinstitute.com/Speakers/JamesFerrell.htmlhttps://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776/ref=nodl_