VLA Director of Business Development Will Foley (will.foley@usavla.com) joins the show to bring a unique and detailed perspective on what it takes to build a professional volleyball league in today's American sports culture and landscape. We talk about how to put "butts in seats" at matches, how to get the sport in front of the most people, and how to tap into the existing incredible volleyball community. Also don't miss Will's story on what got him into volleyball in the first place. Awesome interview.