It’s that time again. SCHEMA TIME. Yes, we’re here for another soiree with Schema. You’re a little familiar with it at this point. You’ve eyed each-other across the room. You’ve heard your peers mention “markup’’ in hushed, worried tones. It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool. I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log. Even for the technically challenged. Ready? Let’s get stuck in. Tune in to learn: What is Schema, and why is it important? How to check for pre-existing schema on your website How schema factors into Google rankings How to effectively use Schema.org Why you should be linking schemas, and how to do it Do it yourself - how to build schema, and how to fix common problems as they arise