This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Martin Frei, the Co-Founder and Lead Designer at Urwerk Watches. They start the show talking about how Martin has created and designed some of these tools that are used in watch design, why he became a designer, and some problems in modern watch design today. Ariel asks what is the “goal” when it comes to design for Martin, and if he considers himself a futuristic watch designer. They talk about if Martin utilizes computer aided design instead of doing everything by hand, what benefits you can get from physically designing something with your hands, and the almost academic aspect to his work. They dive in to the designs at Urwerk Watches, and talk about whats makes them different than what you may typically see today.





To stay updated with Martin and Urwerk Watches:

- https://www.urwerk.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!