This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Jean-Francois Sberro, the President of Hublot North America. To start the show Ariel asks Jean-Francois to talk about what it was like leading up to the LVMH purchase of Hublot that resulted in his current position there. They discuss the character of the brand at that time, and what the American market means to the luxury world today. Jean-Francois gives us some details and incredible stories from working under Jean-Claude Biver, and why he is so highly regarded in the space. They also go into the importance of marketing for Hublot, and what they previously did in the luxury space that nobody else was doing. To stay updated with Jean-Francois, and Hublot:Instagram - @Hublot_NorthAmerica - https://instagram.com/hublot_northamerica/Instagram - @Jfsberro - https://instagram.com/jfsberro/Website - https://www.hublot.com/   To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!