As entrepreneurs, we can often be guilty of overcomplicating our businesses by adding layers of complexity that don't necessarily move the needle forward.  In this episode, Rick and Matt talk about keeping it simple. This is easy to say but difficult to implement, especially in the fitness industry. But as data shows, businesses that manage to keep it simple and provide a consistent customer experience always win. You don't even have to be the best, but you have to consistently deliver to your clients. Tune in to learn how to keep our business simple and what this looks like in the fitness industry.Key Takeaways- How to be consistent (03:50)- Why companies that provide a consistent customer experience win (04:47)- Keep the main thing the main thing (09:02)- Don't add things that add complexity to your business (11:28)- Who not How (16:46)Additional Resources:What Can Haircuts Teach Us About Our Business?---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!