In this episode, Bruno Pesec, President of Pesec Global and Co-Founder of the Norwegian Lean Startup Circle, discusses how he converts corporate innovation into a viable investment after ten years of practicing lean. He talked about how innovation is about establishing new value flows for both the company and customers. Bruno ‘s favorite book is “Game-Changing Strategies by Constantinos C. Markides “, have you read it? Check out all our guests book top book recommendations here” and let us know your favorite.         https://theleaneffectpodcast.com/ https://www.facebook.com/TheLeanEffectPodcast https://www.facebook.com/groups/272448766629082/ https://www.linkedin.com/company/the-lean-effect-podcast/ Insta: @theleaneffectpodcast Twitter @EffectLean Guest: Bruno Pesec https://www.linkedin.com/in/pesec/ bruno@pesec.no Host: Mark Dejong: https://www.linkedin.com/in/mark-de-jong-investor-lean-advisor-0288695/ Mark@4ppartners.ca https://www.4ppartners.ca Phone: 1-778-807-9691