34 min listen
#29 Veronica Guguian - A Successful Business Requires a Digital Community more than ever
#29 Veronica Guguian - A Successful Business Requires a Digital Community more than ever
ratings:
Length:
51 minutes
Released:
May 22, 2020
Format:
Podcast episode
Description
Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.[00:45] Connecting people and ideas[07:48] Marketing transformation during confinement - tangible to digital[15:22] Evolution of the BASE conference - creating the community[17:08] A simple but creative way to make a conference re-accessible[22:26] The 4 pillars in the structure of the Business Scale-Up[23:25] Bringing the experts to the team[30:04] In successful marketing every part is aligned with the goal[35:12] The purchase should be suggested subtly and gradually[37:59] A company’s Avatar - defining the ideal customer[44:45] If you want to scale up your business, first identify the problem
Released:
May 22, 2020
Format:
Podcast episode
Titles in the series (29)
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