Have you ever wondered where your jeans come from, or where they’ll end up once you’re done with them? This week's guest did the research for you. Maxine Bédat is the Executive Director of New Standard Institute, and an author of a freshly-released book, Unraveled: the life and death of a garment, published by Penguin. Maxine is passionate about environment conservation and uses her platforms to urge the fashion industry to make changes to its business in order to preserve our planet. Listen to this episode to hear about Maxine's role at NSI, where she works with scientists and citizens to make the fashion industry more sustainable, ethical, and equitable; to learn more about her book, which chronicles the entire lifecycle of a pair of jeans, from the manufacturing of its yarn all the way to the landfill where it ends up; and to expose the broken system that is our global supply chains, as well as the fractures in our relationships to each other, to ourselves, and to the planet.This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!————Visit: TBIF: thebrandisfemale.com //TD Women Entrepreneurs: td.com/ca/en/business-banking/small-business/women-in-business //Follow us on Instagram: instagram.com/thebrandisfemale