It's not hard to see why integrating a PPC strategy in the car rental market is difficult, especially in the current situation. There are so many players on the market and not enough international customers, and it's tough to figure out who you should be targeting with your ads.
That's what I want to talk about today. In this podcast episode,  Mel is going to share her experience of these three years in the car rental market, and she'll talk about what has worked for her, as well as some of the mistakes she made along the way.
Mel will guide you through her journey to integrate your marketing strategies with PPC and help get more customers.