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    005 - ROAS - How can we use it for a successful PPC campaign?

    005 - ROAS - How can we use it for a successful PPC campaign?

    FromThe PPC Experts Corner Podcast

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    005 - ROAS - How can we use it for a successful PPC campaign?

    FromThe PPC Experts Corner Podcast

    ratings:
    Length:
    11 minutes
    Released:
    May 20, 2021
    Format:
    Podcast episode

    Description

    ROAS is a metric that can help you create successful PPC campaigns. It stands for Return On Ad Spend and is calculated by dividing your total revenue from an ad campaign by the amount of money spent to generate those sales.
    ROAS is one of the more popular metrics for measuring success in PPC campaigns. If you find yourself with a ROAS number lower than 1.00, then you have a problem - there are too many costs to be recovered before any profits can be made.
    In this podcast, we will discuss how using ROAS as a metric can help you create successful PPC campaigns that generate more revenue!
    Released:
    May 20, 2021
    Format:
    Podcast episode

    Titles in the series (27)

    The PPC Experts Corner is a podcast created for digital marketing managers and e-commerce specialists to learn from each other's experiences when it comes to managing an online pay-per-click campaign. The PPC Experts Corner podcast is a great resource for anyone with an interest in paid advertising (Google Ads & Facebook Ads). I also invite guests from other industries to share their insights on how they utilize pay-per-click (PPC) strategies! I want more people across different disciplines to be able to learn from each other’s experiences so that all of us can get better at our jobs!