It's been three years since Decathlon New Zealand opened its doors in New Zealand. Since their arrival, they've seen a lot of success. Today, we're going to explore what makes them such an exceptional company and one you should pay attention to if online shopping is your thing. Here are some facts about the company that will help you understand why they stand out from other retailers.
As a sports retail company that has been in the industry for over 40 years, Decathlon NZ is no stranger to e-commerce. Over the course of its history, it has gone through many iterations of online channels, from starting with an international website back in 1997 to launching localized websites and mobile apps more recently. These days, they are focused on streamlining digital sales across all their platforms.
The Decathlon eCommerce team is a juggernaut of innovation. In the past year, they have launched new marketing campaigns to increase awareness and improve conversion rates like their "Sport for All" campaign. They also developed an app that allows shoppers to digitally scan products in stores so they can find them on the website and purchase them from anywhere in the world, as well as a product-specific blog with tutorials and tricks for how customers can maximize their shopping experience at home or abroad.
Decathlon NZ's success is largely due to its commitment to customer service.