I am excited to tell you about TheAuctionBay.com. The platform offers a new way of buying and selling travel packages and tourism services. TheAuctionBay.com is changing the game on how you will book your next holiday online.
In the next three months, I will interview Stephane Courtine, the founder of TheAuctionBay.com, to help him build an efficient pay-per-click strategy for his business. Stephane doesn't know if he would be successful with his new auction platform different from other travel sites. He knows that no one had ever really tried this type of thing in New Zealand before, and it could be a lot of work for nothing. But the idea had always stayed in the back of his head since the world change due to the COVID situation, so he just decided it was worth trying.
In this first episode, we learn more about his auction site and why it's different from other travel sites or marketplaces.
Stephane talked about its business model and the different strategies to launch the platform. Together we are going through building the best performing digital marketing strategy to launch the platform in New Zealand.