It's been a while since I shared my own experience here in PPC Experts Corner. The previous episodes were mostly about how we helped other businesses create and improve their pay-per-click (PPC) strategies. But here, let's talk about how I handle big accounts for paid advertising.
I have mentioned three steps that you can take to get started:
1. Understand the actions circulating in the business, including the budget and existing strategies.
2. Define specific goals and objectives.
3. Identify the metrics or KPIs you want to target.
If you want to learn more about these actions, tune in to the podcast. I tried to explain it in a detailed yet most simplistic way!