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On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses.

We discussed: 
The state of DTC brands in 2021.
Utilizing performance branding.
Dropping customer acquisition costs.
DTC on TikTok.

Thanks for listening and don't forget to subscribe and rate the podcast!

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