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https://www.hellotend.com/
Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend,  which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years.

You'll hear how they've made dental work instagrammable, to drive word of mouth and customer retention
How filling chairs in localized offices is a much different challenge than scaling Hello Fresh
How Tend finds and warms up new markets
Why Tend is really a staffing company and how their brand acts as a talent magnet


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