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Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth.
Work with us https://pilothouse.co
This podcast covers:

Why so many advertisers lean heavily on FB's on platform metrics
What to use instead
Why it still takes a human, and at least 5 tabs to have a clean sense of what's happing
How to Geo-Test your on-platform results
What third party tracking software tools we've tested and what the results are.


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