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Today we're jamming with Liam who's building out Pilothouse's DTC Audit product.
Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us
We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand.
Listen in to hear the full structure, plus lots of best practices around

Incrementality
Facebook Attribution & Cross-referencing with Google Analytics
UTMs audit
Naming Convention Hacks
Pixel & CAPI Implementation
Shopify Efficiency Mapping
Pilot Testing & Discovering Angles
Annualized testing Strategy
Audience Matrix Testing
Leveraging Owned Audiences
Comment Moderation
Prospecting & Retargeting Ecosystem
TOF/MOF/BOF Audiences & Exclusions
Consolidated Scale VS. Testing Campaigns
Budget Management - Vertical And Horizontal Scale
Leveraging Dynamic Ads
Influencer Dark Posting & Whitelisting

Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit.

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