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Turning $2 Eyeliners into a Half-Billion-Dollar Beauty Business

Turning $2 Eyeliners into a Half-Billion-Dollar Beauty Business

FromMorning Brew Daily


Turning $2 Eyeliners into a Half-Billion-Dollar Beauty Business

FromMorning Brew Daily

ratings:
Length:
40 minutes
Released:
Sep 5, 2022
Format:
Podcast episode

Description

Nora chats with Toni Ko, the founder of NYX Cosmetics, about how she built her company from the ground up in 1999 at age 25. Toni shares marketing and sales insights from decades in the beauty industry, and talks about her decision to sell NYX to L'Oreal in 2014 for a reported $500 million. She also details why she made the decision to return to the industry in 2019 with the launch of Bespoke Beauty Brands. For more info on our presenting sponsor, check out realvision.com/businesscasual. 

Host: Nora Ali
Producer: Olivia Meade   
Video Editor: Sebastian Vega
Production, Mixing & Sound Design: Daniel Markus, Griffin Jennings
Music: Daniel Markus & Breakmaster Cylinder
Fact Checker: Kate Brandt 
Senior Producer: Katherine Milsop
VP, Head of Multimedia: Sarah Singer 

Full transcripts for all Business Casual episodes available at https://businesscasual.fm
Released:
Sep 5, 2022
Format:
Podcast episode

Titles in the series (100)

Join Morning Brew to get the unexpected business story behind everything! Journalist Nora Ali and comedian Scott Rogowsky bring you conversations with creators, thinkers, and innovators who can tell you what it all means, and why you should care. Episodes drop every Monday and Thursday. Presented by Stella Artois.