You can't have a discussion about the future without eventually referring to a book, a comic, a television show or some other science fiction. Reference stories and especially world-building are very powerful tools for Continuous Foresight. In this episode, we discuss the power of storytelling in business with the CEO of SciFutures, Ari Popper, who has worked with some of the world’s largest companies using sci-fi storytelling for transformation.  Learn more about SciFutures at www.scifutures.com  Join the Continuous Foresight conversation on Facebook at  https://www.facebook.com/groups/continuousforesight