In this week's Fight Business Podcast, Patrick gives his insight into the UFC's marketing strategy behind Khamzat Chimaev and why the UFC might not want to push fighters in the same ways they used to. ONE Championships media rights deal. PFL has been involved in a betting scandal after pre-recorded bouts received suspicious betting activity plus PFL's new sponsorship deal. Finally, Patrick discusses Endeavor CEO, Ari Emmanuel, and UFC Columbus disclosed fight purses. BetUS.com is offering our listeners an incredible 125% bonus on their deposit for UFC273. Use code Sherdog and get $2500 in extra money to make fight night even better.► Use code: SHERDOGhttps://bit.ly/SherdogUFC273Timestamps:(00:00) Episode Overview(03:08) UFC marketing strategy for Khamzat Chimaev (18:22) ONE Championship US media rights deal(30:45) PFL gambling scandal (pre-recorded bouts)(44:46) PFL Sponsorship deal (53:18) Quick Hits: Trojan Condoms sponsors UFC & Chan Sung Jung gets Korean gas station sponsorship.(58:16) CEO of Endeavor, Ari Emannuel's income(01:08:16) UFC Columbus purses (01:11:00) Outro