“The people who are advanced never don’t do the basics,” says Alex Hormozi, CEO of Gym Launch. Alex talks with SpartanUp DEKA series hosts Jarod Cogswell and Yancy Culp about how gym owners can thrive during the pandemic. In this episode you’ll learn:    -How to increase client retention -How to inspire change with a client by using pain, not gain -The #1 principal for gym owners who want to achieve financial longevity -How to differentiate your gym  -How to change your clients’ internal dialogue   Connect with Alex: -Gym Launch: @GymLaunch, GymLaunch.Com -Instagram: @hormozi -Get your free copy of Gym Launch Secrets   SPONSOR This episode of Spartan Up! is brought to you by Athletic Brewing. Get free shipping on two six-packs by placing your order online at AthleticBrewing.Com.   SUBSCRIBE: Apple Podcasts: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Spotify: https://open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/   Spartan Up on Twitter https://twitter.com/SpartanUpPod   CREDITS: Producer: Ryan Warner Host: Jarod Cogswell and Yancy Culp Sr Producer: Marion Abrams   © 2020 Spartan