At Patagonia, everything revolves around their mission statement, "We're in business to save our home planet.” In today's episode, Frank talks to Alex Weller (Head of Marketing) and Evelyn Doyle (Head of HR), to discuss how Patagonia uses both employee and consumer engagement to drive that brand impact. They also discuss, the overnight change of mission statement, and the implications that had on the organization. As well as Alex & Evelyn's personal purpose, the journey that led them to join Patagonia and the sacrifices they have made along the way to stay true to this. An inspiring and motivating discussion to say the least.This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html