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Lemon flavour sweeps over the soft drinks industry in China

Lemon flavour sweeps over the soft drinks industry in China

FromEuromonitor Podcasts


Lemon flavour sweeps over the soft drinks industry in China

FromEuromonitor Podcasts

ratings:
Length:
5 minutes
Released:
Apr 6, 2010
Format:
Podcast episode

Description

In this episode of Globalcast, Euromonitor research analyst, Joy Huang, shares insight in current flavor trends in China's soft drinks industry and projects how consumer health concerns drive lemon flavored soft drinks. Learn about:•    The latest soft drinks flavor trends in China•    How this lemon flavor frenzy drives the competition•    The projection of consumer’s preferences•    Manufacturers’ future responses to consumer’s flavor preference
 
Released:
Apr 6, 2010
Format:
Podcast episode

Titles in the series (100)

Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.