In this Episode of Globalcast, Euromonitor's Head of Global Foods Research, Lee Linthicum, finishes his discussion on the global pet care industry and gives his insight as to where the health and wellness trend in pet food is coming from.  
Hear about:

The relationship between the pet food industry and the human packaged food industry
What kind of work has been done for pets with food-related allergies and intolerances
Why pet owners give their pets food of greater or equal nutritional value than their own