8 min listen
Proctor and Gamble's Investment in Digital Marketing
Proctor and Gamble's Investment in Digital Marketing
ratings:
Length:
4 minutes
Released:
Apr 23, 2012
Format:
Podcast episode
Description
Tissue and Hygiene and Home Care companies are relying on digital media as a way to cut marketing costs and gain access to new markets. Lee Peart, research analyst at Euromonitor, discusses Proctor and Gamble's investment in digital marketing and their pledge to gain one billion new customers by 2015. Examples of P&G using digital marketing include the company setting up six brand stores on Facebook in 2011, and being one of the first companies to use sponsored tweets on Twitter.
Released:
Apr 23, 2012
Format:
Podcast episode
Titles in the series (100)
Trends in confectionery, commodity prices and unique products: Featuring Euromonitor International Research Analyst Brian Morgan by Euromonitor Podcasts