7 min listen
Consumer Vigilantes: Pressuring Brands Towards Change
Consumer Vigilantes: Pressuring Brands Towards Change
ratings:
Length:
6 minutes
Released:
Apr 26, 2012
Format:
Podcast episode
Description
Consumers are increasingly using tools such as the Internet and social media to express opinions on brands and products. Daphne Kasriel, consumers research editor at Euromonitor International, explains how social networking has put consumer demands and complaints in the spotlight. Social networking has given consumers direct access to brands, and the scale and speed of reactions are bigger and faster than ever before. Brands need to be cautious on responding to consumers. Instead of responding to negative comments with blanket apologies, crowdsourcing initiatives can be implemented to take consumer opinions into consideration.
Released:
Apr 26, 2012
Format:
Podcast episode
Titles in the series (100)
An Examination of the Dynamic Beauty Foods Trend - How Manufacturers and Consumers are Responding: In this episode of Globalcast, Euromonitor International analyst Elisa Dani analyses the trends driving the growth of beauty foods worldwide. Learn about: What exactly are beauty foods? Where did the beauty food concept begin? Are consumers... by Euromonitor Podcasts