7 min listen
The Power of Online Consumer Reviews
ratings:
Length:
8 minutes
Released:
Oct 14, 2014
Format:
Podcast episode
Description
Consumers listen to and trust their peers more than the brands they are purchasing from. The new post-recessionary consumer is more cautious than their predecessors and will rarely make a purchase without checking out other consumers' opinions first. More brands are building up their social media presence as a tactic to connect with these online consumers directly and to collect these reviews to feature on their websites.
Released:
Oct 14, 2014
Format:
Podcast episode
Titles in the series (100)
Discounter Retailing – Fighting for Consumer’s Attention in Europe and Beyond: In this edition of Globalcast, learn about: What is a discounter retailer? What expansion is in the works for the sector? How supermarket's past move towards premiumisation is hurting their bottom line in the current economy and how discounters are... by Euromonitor Podcasts