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Premium Private Label: A New Threat for Manufacturers in Eastern Europe
Premium Private Label: A New Threat for Manufacturers in Eastern Europe
ratings:
Length:
4 minutes
Released:
Feb 15, 2016
Format:
Podcast episode
Description
Private label products are a lucrative market in Eastern Europe as many consumers switched to buying them during the economic recession and kept them a regular part of their shopping experience. Now, there is an increased number of premium private label brands entering the Eastern European market, posing an even larger threat to manufacturer brands. These premium private label products are closer in price to manufacturer brands, and manufacturers are being forced to think of new ways to continue fighting for space in consumer's shopping baskets.
Released:
Feb 15, 2016
Format:
Podcast episode
Titles in the series (100)
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