The attributes that consumers consider "healthy" vary quite a bit in the US, Mexico and Canada. For example, in the juice category, Canadians are concerned most with the actual juice content of these drinks and are drinking 100 percent juice products 6 times more than products that are between 25 and 99 percent juice. Americans are mainly drinking juice products that are less than 24 percent juice content, and in Mexico it's very similar. This podcast explores the difference and similarities between consumers in these three countries and their purchasing habits in the non-alcoholic health and wellness drinks category.