Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.What we covered in this episode:
Taking a big 15 year bet on your business
Going into an established, durable market
Why not raise for the company?
Single focus vs portfolio of small bets
Why Outseta focused on brand building and not SEO
Marketing trade-offs
Why freemium doesn’t work for everyone
Building a flat, self-managed organisation
Recommendations
Book: Reinventing Organistations; Life Profitability

Podcast: Tim Ferris Show

Indie Hacker: Anthony Castrio

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