30 min listen
The Big 12 Hired WHO as its New Commissioner?
FromLocked On Baylor - Daily Podcast on Baylor Bears Football & Basketball
The Big 12 Hired WHO as its New Commissioner?
FromLocked On Baylor - Daily Podcast on Baylor Bears Football & Basketball
ratings:
Length:
38 minutes
Released:
Jun 30, 2022
Format:
Podcast episode
Description
According to Wilton Jackson of Sports Illustrated, and as written in his report here (https://studio.youtube.com/channel/UCy_stISxa-9rQQji4-u1eFg/videos/upload?d=ud&filter=%5B%5D&sort=%7B%22columnType%22%3A%22date%22%2C%22sortOrder%22%3A%22DESCENDING%22%7D), Big 12 officially announced the hiring of Brett Yormark as the fifth commissioner of the conference on Wednesday. The decision was announced by the league’s board of directors.
Yormark comes to the league after spending three years at Jay-Z’s Roc Nation serving as the COO and co-CEO of Roc Nation Unified, the commercial side of the business. He replaces former Big 12 commissioner Bob Bowlsby, who stepped down from his role after 10 years in April.
Bowlsby had previously been the longest-tenured person in a commissioner's role in a Power 5 conference. Yormark has worked with countless artists, athletes, leagues, teams, brands as well as oversaw sponsorship, licensing, content partnerships and brand strategy.
These key elements are important as Yormark now joins the college football landscape, one that is dominated by name, image and likeness and an unstable terrain in which the NCAA’s Power 5 conferences are “seeking to have more legislative power” and the “ability to shape rules and even enforce policy on their own,” as SI’s Ross Dellenger and Pat Forde wrote this week.
The 55-year-old Yormark said he is eager to “listen, learn, find ways to add value, add resources and try to help shine light” on college sports.
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Yormark comes to the league after spending three years at Jay-Z’s Roc Nation serving as the COO and co-CEO of Roc Nation Unified, the commercial side of the business. He replaces former Big 12 commissioner Bob Bowlsby, who stepped down from his role after 10 years in April.
Bowlsby had previously been the longest-tenured person in a commissioner's role in a Power 5 conference. Yormark has worked with countless artists, athletes, leagues, teams, brands as well as oversaw sponsorship, licensing, content partnerships and brand strategy.
These key elements are important as Yormark now joins the college football landscape, one that is dominated by name, image and likeness and an unstable terrain in which the NCAA’s Power 5 conferences are “seeking to have more legislative power” and the “ability to shape rules and even enforce policy on their own,” as SI’s Ross Dellenger and Pat Forde wrote this week.
The 55-year-old Yormark said he is eager to “listen, learn, find ways to add value, add resources and try to help shine light” on college sports.
Support Us By Supporting Our Sponsors!
Built Bar
Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you’ll get 15% off your next order.
BetOnline
BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!
Rock Auto
Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Jun 30, 2022
Format:
Podcast episode
Titles in the series (100)
Locked On Baylor - Big 12 Matchups and Baylor's Offensive Line: We take a look at the other Big 12 matchups for the week. Also, we look at the offensive line and Conor Galvin's timetable to return. by Locked On Baylor - Daily Podcast on Baylor Bears Football & Basketball