HeyHuman is the transformative communications agency, specializing in neuromarketing, brand, content, social and experiential. ​They create Unusual Everyday™ Ideas that connect with people and change behaviours to kick-start brand and business growth. Before they launched HeyHuman, their journey began by thinking about the behaviours of successful Human Brands and how they echoed the behaviours of people who they connect really well with in real life. They then looked at these human brand behaviours as the most important ones for them as a group of people. The company now helps brands grow by thinking differently about people, brands, and marketing. We make this happen through their MindKind™ approach and Unusual Everyday™ Ideas. ​ Our clients include Diageo, Merlin Entertainments, Mondelez, SlimFast, Natures Menu, and Typhoo. I invited Aoife McGuinness, Neuroscience Consultant at HeyHuman, onto the podcast. Aoife is a neuroscience consultant based between London and Berlin. Working in the intersection between art and science, she analyses how the brain processes communications at HeyHuman and creates multisensory experiences with electronic music collective, Universe of Tang. I learn more about how brands can use neuroscience to adapt their storytelling. We also discuss the value of multisensory experiences in marketing and the impact of neuroscience on social media strategy. However, in an over digitalized world, we also talk about how brands can become more 'human.'