O3 World specializes in digital ecosystem consulting and custom design and development delivery, using new and emerging technologies like AI, voice, IoT, and conversational design. Clients such as Children's Hospital of Philadelphia, La Colombe, Caron Treatment Centers, Vertex, and SEI, as well as emerging companies like Gettacar, work with O3 World because of the agency's long-term approach to strategy and innovation. Tim Breslin, chief technology officer, O3 World shares how COVID-19 has impacted digital transformation and business continuity, and the industries hit the hardest. He also reveals how to create an immersive digital experience. We also explore trends and fads in AI & ML in digital products. Tim Breslin has 20+ years of experience in the e-commerce, digital products, marketing, data, and customer experience industries. As a software engineer who quickly transitioned to the digital product space when it was in its infancy (working in leadership roles at Digitas Health, Razorfish, The Onion, and more), Tim continues to lead many brands' digital product, digital transformation, and tech strategies.