HypeAuditor is a comprehensive set of tools to discover and analyze influencers on Instagram, YouTube, and TikTok, verify their authenticity, and track the results of influencer marketing campaigns. It also developed a unique withing influencer industry tool that allows doing in-depth market researches and competitors analysis. All services are based on machine learning algorithms. Alexander Frolov, CEO, co-founder of HypeAuditor, joins me in a conversation about how AI is reshaping the influencer marketing industry and why more companies should begin to implement the technology for their influencer marketing needs. We discuss how using AI/ML can detect fraudulent activity on social media. I learn more about how they use tech to find and perfectly match the best influencers for brands. This tech is essential in discovering emerging trends on Instagram and YouTube while also boosting ad campaign performance while tracking account growth over time. We explore how technology will impact the future of influencer marketing. Finally I learn how Hype Auditor is providing analysis of influencer marketing campaigns for brands along with advanced Instagram, YouTube, and TikTok analytical reports.