Sophia Matveeva is the founder of Tech For Non-Techies, a learning community and media company. Sophia has contributed to the Financial Times, The Guardian, and Forbes on entrepreneurship and technology and hosts the top-rated Tech for Non-Techies podcast. She has also guest lectured at Chicago Booth and London Business School, and led the Blackstone x Techstars accelerator at the University of Texas at El Paso. As a non-technical founder, she has co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more. Sophia loves helping entrepreneurs and has advised Chicago Booth’s New Venture Challenge and Microsoft x London College of Fashion incubator. She also holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French. Sophia Matveeva shares her startup story. Then, we talk about why investors are turning towards non-technical founders and what this means for the industry. Sophie shares advice on how non-technical professionals can transition into a career in tech for non-technical professionals.