Serial entrepreneur Tim Mendelssohn had an early entrepreneurial experience, starting his first company, Elephant Branded in university. Famously, it was featured in an episode of BBC's Be Your Own Boss. After that, he had a progressive career in technology and finance before becoming a CEO of Spark, including roles at Sony, Warner Brothers, BP, and Koch Supply and Trading. With no ability to code but passion for seeing how technology can fundamentally improve how the markets operate, Tim saw the flaws of markets and took on the challenge of using the technology to take on the competition of established companies with 50+ years in the industry. Spark Commodities was founded in 2019 with a mission to disrupt the trade in the commodity markets thanks to technology and data. Spark's key users are leading commodity market participants, exchanges and brokers focused on bringing value to customers suffering from expensive, unsophisticated legacy providers In February 2021, Spark beat legacy market players such as Baltic Exchange (250+ years), Platts (100 years) and Argus (50+ years) to secure a listing on ICE - an exceptional achievement for a startup. Tim Mendelssohn shares his inspirational story on Tech Talks Daily