You know your niche and understand your customers. You’ve also taken the time to research keywords and optimize your copy. Then you’ve checked that your #website works as it should.
Before you go any further, though, there’s an additional step to take: considering the colors and #color combinations you use on your #website.
We’re not just talking about #branding or what looks good here: We’re talking about #color psychology and the impact it can have on your visitors and subsequent conversions.
You may not realize there’s more to color than its aesthetic qualities.
The color scheme you use is a crucial part of the buying decision. Even minor adaptations like changing your CTA buttons’ color can dramatically increase your success rates, while your overall color scheme can increase brand recognition.
Let’s cover the impact of #color psychology on consumers and how you can use it on your #website.
What Is #Color Psychology?
#Color psychology is the science of how color affects human behavior. It is a branch of the broader field of behavioral psychology. In practice, it’s the science of how color affects human behavior and responses.
The psychology of color can influence how your customers respond to your marketing messages based on the color of your copy, call-to-action buttons, and links.
It’s all part of understanding the customer mindset. However, not every individual responds to colors the same way. This means there are no guarantees for its effects on conversions and #branding.
Use Blue to Cultivate Trust
Blue is heavily associated with trust, which may be why many financial institutions often choose it. PayPal, Capital One, Visa, and Bank of America are just a few of the financial companies using blue in their color schemes.
Although various shades of blue can suggest different things, it also symbolizes:
● security
● loyalty
● responsibility
Everything most of us would look for from a financial institution. However, while blue is pretty much an all-around great color, it may not work well for food packaging. Research indicates blue is a natural appetite suppressant, but, again, not everyone agrees.
Yellow Equals Caution
Yellow can signal caution. Warning signs, traffic signals, and wet floor signs all use yellow. That said, it’s not all bad. Yellow is a color we connect with warmth, positivity, and happiness.
Yellow inspires creativity, joy, fun, and confidence, and the shade of yellow used can speak volumes, too. For example, a bright yellow incites attention and excitement, and golden yellow is correlated to curiosity.
Green for Environmental and Outdoor Products
Green is associated with the outdoors, nature, and the environment: we see a product in green packaging, and we automatically think of it as healthy or eco-friendly. Additionally, green can inspire creativity, innovation, and balance.
If your website’s focus has anything to do with nature, the environment, organic, or outdoors, you might want to select green colors.
Orange Is Positive
Orange is a positive color linked to happiness, success, and determination. In addition, it gives a sense of warmth while appearing less aggressive than red.
Like other warm colors, orange can feel energetic, and it may gain shoppers’ attention, leading to impulse purchases.
For example, Amazon.com uses orange to trigger action. The color suggests urgency, which makes the message more noticeable and actionable.
Black Means Elegance and Luxury
Although we sometimes see black in a negative light, it’s a frequent choice for luxury retailers.
Aside from the mystery associated with black, the color suggests elegance, luxury, and sophistication.
In #color psychology, black represents authority, power, and prestige. This would explain why Prada, Rolls Royce, and Chanel use it in their logos.
Use Bright Primary Colors for Your CTA
Multiple studies have looked at the best colors for CTAs, and as you may expect, many of them disagree with each other.


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