DiMassimo Goldstein (DiGo) is the world's first creative agency focused exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing. Becoming “Metamates” and dropping “news” from “feed” are just a few items off the long list of rebranding tactics Mark Zuckerberg has in mind as Facebook becomes Meta. But is it enough? Will this actually result in user habits that Zuckerberg is seeking for his vision of Meta? Mark DiMassimo, is the Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing. Mark joins me on Tech Talks Daily to take an in-depth look into the rebranding and marketing choices Facebook is making now, whether it’s enough to change consumer habits, and ways to ensure not just behavior change, but positive behavior change among Meta users.