Matt talks to Laurel Mintz, Founder and CEO of “Elevate my Brand,” a digital and experiential agency that helps corporate and nonprofit businesses alike to, as promised, “elevate their brand.”

Laurel dishes up her “secret sauce” to our listeners, helping them recognize the importance of setting a marketing budget and strategy, planning for events early, utilizing cross-promotions and multi-channel marketing platforms, and avoiding the dreaded “rubber chicken” gala dinners.