Rita Morales works with wellness entrepreneurs who want to take their online presence to the next level through authentic branding and creative websites that capture the personality of her clients.  She is a firm believer that a pretty website is pretty useless without a strategy behind it to maximize sales and conversions.    Rita empowers her clients by teaching them how to tame technology effectively through a hands-on approach with each client.   Click to tweet: .@ritasmorales is sharing her story to inspire you on Women Taking the Lead https://womentakingthelead.com/222 #inspiration Playing Small Moment Rita knew how to build a website, but she didn’t know enough about herself to create her own branding. Rita had to believe that she could slowly transition into this more powerful state. When she figured out her branding, she finally realized who she was helping, what she had to do and it really opened a whole new view for her. The Wake Up Call After Rita established her branding, she finally felt awake. Rita understood what she should have been doing, and learned how to brand herself and others to really make an impact. Style of Leadership Rita is an organized, Type A person. Becoming an entrepreneur allowed Rita to see that she didn’t need to be so serious. Rita tries to be relatable but firm in her leadership. What Are You Excited About? Rita is taking her solopreneur shop into a larger agency model. Rita knows how to manage projects, so she is excited to grow it and take it to the next level. Current Business Challenge Always finding the right people is a challenge that Rita faces. Being Type A, its hard for her to give up certain tasks until she feels like a person is skilled in that area. Leadership Practice Rita journals no matter what is going on around her. Her journaling allows her to analyze everything and understand things better. After her journaling, she will do a page of affirmations. Advice For Younger Self Rita would tell her younger self to stop overthinking everything and trying to be perfect. Inspirational Quote “You are enough.” Links Website: http://ritamorales.com  Facebook: http://facebook.com/ritamoralesdesign  FB group: http://facebook.com/groups/brandingyourbusiness Instagram: http://instagram.com/ritasmorales Twitter: https://twitter.com/ritasmorales/ Thank You to Our Sponsors Freshbooks: The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. Get a 30 day, unrestricted free trial go to FreshBooks.com/lead and enter WOMEN TAKING THE LEAD in the “How Did You Hear About Us?” section. altMBA: Seth Godin’s altMBA workshop is an intensive leadership and management workshop designed for changemakers who have a fire in the belly. This is for people who are itching to level up and make a bigger impact. Find out more at:  altmba.com/womentakingthelead Zebralove Web Solutions: Your website tells a story about your business! At Zebralove Web Solutions, Milly and her team are going to make sure your website tells the story you want your customers to hear. Connect with Milly at zebralovewebsolutions.com to create the impression you want to make! Resources Private Facebook Community: Chat, share and collaborate with other women in the community! Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen. The Accomplished Community: A community of entrepreneurial Type A women uniting to achieve their biggest goals with confidence, integrity and a sense of humor. Subscribe to Women Taking the Lead If you enjoyed this episode subscribe in iTunes, Stitcher Radio, Google Play Music or iHeart Radio and never miss out on inspiration and community!