21 min listen
Cola Wars
ratings:
Length:
25 minutes
Released:
Nov 27, 2019
Format:
Podcast episode
Description
Pepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.
Released:
Nov 27, 2019
Format:
Podcast episode
Titles in the series (100)
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief